Ateeq Shaikh, DNA (Daily News
Mumbai, 30 June 2016
The e-commerce sector is likely to benefit from
the implementation of the Seventh Pay Commission, but not immediately.
the entire amount of arrears is paid it will boost consumption in a
relatively shorter span," said Harish H V, Partner, Grant Thornton
But if the payment is staggered, it may take time for increase in sales
through e-commerce platforms.
Dutta, managing director of Third Eyesight, a retail consultancy firm,
said, "The increase in consumption would be over a period of time. In
the short term, the increase would be in durables and lifestyle
is only a channel and not a different business. It is just a fraction
of overall market," he said.
also has been reduction in overall discounts and discount-led
promotions offered by e-commerce players in the last 12 months,
bringing the prices of products nearly at par with brick and mortar
be promotional pushes, but the same will also be followed by retailers
(not having exposure online)," said Dutta.
Wednesday, the government announced that the Seventh Pay Commission
award will cost the public exchequer Rs 1.14 lakh crore during 2016-17.
The revised salaries of central government employees are likely to be
paid from July 1, 2016. The employees will get arrears for salary from
January 1, 2016, but allowances will be paid only from July 1, 2016.
in Daily News & Analysis